Meghan Markle was determined to reward her loyal customers this holidays, and her efforts did not go unnoticed, as fans happily coined a deserving title for the Duchess.
Read on to find out what new nickname the 44-year-old has earned from her American customers.
Meghan Markle Bestowed New Nickname Related To Her Lifestyle Brand
Meghan Markle may have launched As Ever in mid-2025, but she’s already rocking her very first nickname as a woman of the lifestyle business world.
This title – completely bestowed by the customers – comes after she started giving out free goods for any purchase over $70 on her website.
Thousands of her sweet jam found its way into the hands of customers who spent over $70 to purchase her products this festive period, and for that reason, she has rightly earned a nickname from thus satisfied customers.
The freebies and attached free shipping helped to enormously boost sales over this holiday period, per an As Ever insider with knowledge of the business’s workings.
“Call her ‘Lady Marmalade’ for a very nice freebie. My husband and kids liked it so much, I’ll be happy to buy it next time,” Jess McCubbin, from Fort Worth, Texas, reviewed.
Another customer, Mandy Etsy, from Sacramento, California, agreed with this generous praise, writing, “Thanks, Lady Marmalade! Got ours with a gift box of three of Meghan’s spreads. All surprisingly delicious.”
In addition to this, Meghan’s lifestyle brand has received praise from prominent US magazines, including People, The Cut and others, who claim this may spell the start of Meghan’s bumper year.
Prior to the launch of As Ever, the Duchess was oft-compared to other celebrity lifestyle founders, like Martha Stewart and Gwyneth Paltrow, but whether she actually gets to officially enter their ranks depends on how sustainable the business remains moving forward.
Already, there’s news that she plans to expand to other territories and has even increased production to meet up with projected demand. With Netflix lending its marketing and distribution team, the sky could likely be the limit regarding how big As Ever can grow.
An Express source said: “After a so-so launch and small but steady sales through 2025, As Ever has really enjoyed a boom over the holidays. Profits are up enormously and there are major plans to expand over the next 12 months.”
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